bring change to mind
concept / art direction / production
We Are Guru work
Generation #NoNormal unites people young and old to help end the stigma around mental health. This campaign was an expansion of 2020's No Normal PSA campaign. First, I supported my team during brainstorming and concepting by providing insights that were grounded in brand strategy, teen feedback, cultural relevancy. Then, I established the art direction and produced a suite of assets for the client to use to launch the campaign in May 2021.