bring change to mind

concept / art direction / production

We Are Guru work

Generation #NoNormal unites people young and old to help end the stigma around mental health. This campaign was an expansion of 2020's No Normal PSA campaign. First, I supported my team during brainstorming and concepting by providing insights that were grounded in brand strategy, teen feedback, cultural relevancy. Then, I established the art direction and produced a suite of assets for the client to use to launch the campaign in May 2021.

BC2M_GenerationNoNormal_IG-Posts_General
BC2M_GenerationNoNormal_IG-Posts_General
BC2M_GenerationNoNormal_IG-Posts_General
What Parents Say vs What Teens Hear.jpg
A Conversation Starter BC2M
Conversation Starter Men & Mental Health
iPhone-X-mockup_BC2M-1.gif
Positive Language with Teens.gif